App Downloads vs. Actually Active Users
App
Downloads are the part of the daily routine in our lives. The average
smartphone user has 42 apps on their device. However, the majority (87%) uses
only 10 apps per day, according to a recent Nielsen study. The users can see
the app download sporty and quickly access when an app sounds interesting. But
if the app is then actually used actively, is in the stars.
For
Mobile
app developer and app owner downloads are only half the battle. Of course,
the likelihood that the app will be a success, with the number of downloads.
How
dramatic is the difference between the number of app downloads and the actual
active users, Flurry (Flurry is a mobile analytics, monetization, and
advertising company founded in 2005.) has demonstrated. Accordingly, even three
months only 25 percent of all applications come to app download for use. Seen
over the period of one year, this figure falls further to 11 percent. Say: If
an app downloaded hundred times, one can assume that after three months does
not have 25 votes. And after twelve months even only 11 votes.
In
order to promote the active use of the app, there are several measures.
Maintains
the user an update to its app and had forgotten this perhaps earlier, he now
returns if possible. Further recommended are push messages that provide
information on current events within the app. Updates and push messages but
should be with caution and care, without annoying the user. One of the future
issues in the App marketing is also re-targeting. This means a technology based
on external platforms encouraged by advertising users to use a longer unused
app again. Ultimately, however, applies here: As long as an app is not good,
they will not use it. therefore, self-app marketing specialist Ashish of WeDigTech
mobile
app development company in India advises that "bad Reviewed Apps prefer
once waive Marketing, working on their app" should.
Gladly
we plan and discuss with you your next App project. We evacuate in time the
typical stumbling blocks out of the way so that we may make countless users
happy with an always neat app together. Just contact us.
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